HOW TO MARKET YOUR BUSINESS ON PINTEREST
I remember when Pinterest first launched in March of 2010 and one of the biggest questions asked was,
What is the difference between saving a page through Pinterest and just bookmarking it as a favorite on my computer?
Let’s move forward to 2017 >>> Now Pinterest is one of the top marketing platforms for blogs and businesses – you can’t do that with a bookmarked page on your personal computer.
Pinterest has become one of the top websites people go to for new information. It’s estimated that Pinterest has over 175 million active users (stats from April 2017), 85% of whom are women.
If you’re not posting your business on Pinterest, especially if your targeted audience is female, then you could be missing out on a potential audience base you never knew existed!
So whether you’re a business or a blogger, let me show you how to promote your blog on Pinterest!
You could easily live pin your blog posts or your business webpages to your Pinterest account. If you want to gain traffic and target specific audiences, however, you might want to try a scheduling tool. This will save time and will eliminate the hassle of doing these steps manually.
*I will show you how to utilize Tailwind, but remember you could follow most of these steps for FREE without a scheduling tool – it will, however, take up more of your time and energy.
Create an entire BOARD for your specific brand. Whether it’s your website, your blog, or your business – create a board solely dedicated to pinning the content of your website and nothing else. You can do this directly from Pinterest, but also behind the scenes through Tailwind.
Create related boards – these should be boards that relate to sub categories from your website. For example, if you run a weight loss website, then you should have a board dedicated to your website, but also boards for sub categories such as Arm Workouts, Leg Workouts, Ab Workouts, Clean Eating, etc…
On these boards, you should pin YOUR specific post relating to the topic, but also try to pin at least 5 other trending pins for every 1 of your posts.
Create a spreadsheet of all your posts from your website. Make sure to list the URLs from the actual post of your website and the pinned URL to make it easy to find them later. (see Bonus Ninja Strategies below)
Create a rotation schedule!
THIS is where TAILWIND comes in handy.
Tailwind provides you with the ability to create a scheduling queue. You can schedule anything from a day in advance to a couple months in advance. I suggest keeping your queue full for at least a week – maybe even two.
This will allow you time to see any new trends for which you can jump on board! But if you’re going on vacation, you set your queue for an entire month and people will keep seeing your pins!
Select the day and time you want your pin to appear. You can also select the interval at which your pin goes live. This is helpful because if you pin everything 10 times a day you’re just going to look Spam-y and people will stop coming to your website.
A good rule of thumb is to set your interval to pin a post 1 time a day MAX. ***Just to clarify, you should pin multiple posts, but each specific post to a specific board at most 1 time a day.
Every time you create a new post, you should immediately add it to your queue.
Tailwind not only makes scheduling your pins easy, but they also have some other really cool features such as the ability to:
Monitor Your Domain Traffic
Track Your Performance
Create a Pin directly from your account
Suggest How to Optimize Your content with other Trending Pins
Offer FREE Pinterest Marketing Courses for Optimizing Your Pinterest Strategy
Their Extensions for Chrome, Safari, and Firefox make it easier to schedule directly from a webpage or a post
They are now connected with Instagram!
You can Schedule from your phone with their Mobile App
You can see who liked your post, who followed your board
Weekly performance stats linked to your Google Analytics
You can sign up for a FREE TRIAL account. The best news…it NEVER expires! With the trail account, you are allowed to schedule 100 pins.
After your free trial, it’s $15/month with the option to pay for an entire year for a discounted rate of $119 (which averages out to $9.99/month).
They also offer an incentive with an affiliate link that will credit your account $15 for each person who signs up – plus $5 towards an Amazon Gift Card.
BONUS NINJA STRATEGY!!!
Take out your spreadsheet that lists all your previous posts. Start at the top and schedule the first 10 posts to re-pin for 10 days. After that 10 days, move down to the next 10 on your list and do the same.
This way you are constantly pinning and effectively utilizing your archived content. There are new members on Pinterest every day and the more fresh eyeballs you get on your content, the more traffic you will have.
If someone finds an older pin of yours interesting, they may visit your site to sift through all your old content to see what all you have to offer…but most people won’t sift through your archives. But when you constantly re-pin your old posts, you are increasing your chances of reaching a new follower – maybe even your biggest follower yet!
Go ahead – Give TAILWIND a try today!
If you sign up through this affiliate link – you will automatically be credited $15 – That’s 1 month FREE – towards your PLUS ACCOUNT!
What Social Media Platforms do you use? Drop me a comment below! Are you a fellow Tailwind user? Talk to me about your experience! Feel free to share any other marketing strategies you use!
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