HOW TO MAKE MONEY WITH A WEBSITE?
Whether you need a website for your already established business, or you’re just starting out, the #1 Way to Make Money with your website is MARKETING.
What is Marketing? Click HERE.
But what is online marketing?
In my last article I listed different strategies to ‘tell’ people about your website. But how do you reach people across the world – what drives them to your website?
When you put content on your website – meaning anything you write, sell, or promote, you are creating a list of keywords. That means, if someone searches for a particular phrase in a search engine that reflects the words/phrases on your website, your page will be listed as a match to their search.
Sounds Good, Right? But there’s a catch…
There are literally billons of websites – even websites that haven’t been updated in years across the internet.
For example: if I Google Search ‘tents’ I come up with over 104,000,000 webpages that fit my search criteria.
But what if I Google Search ‘camping tents?’ Now I come up with 70,500,000 results. That’s better, but still an enormous amount of competition that I am competing against.
How do I write Content to rank (or move up) higher for search engines?
You should know which audience you are targeting. Once you know your target audience, there are tools that can help you narrow down exactly what people are searching for?
Have you ever noticed that when you type something into Google it will give you some suggestions? That’s because Google is remembering a keyword or keyword phrase that someone else has typed. The more someone types in a particular keyword or phrase, the higher it is on the suggestion list.
Back to our tent example. If I type in ‘camping tents’ into Google, I immediately get suggestions for ‘large camping tents,’ ‘camping tents Walmart,’ and ‘family camping tents.’
Now my search is becoming more narrow and the options for pages that relate to my topic are becoming less and less.
If you can use keywords or key phrases on your website on a regular basis, your website will become more noticeable and move up the rank in a search engine.
There are many keyword tools on the internet you can use for your research.
Here is my #1 recommendation for Keyword Research! Jaaxy.
SEO – Search Engine Optimization (THE BASICS)
Now let’s talk about Search Engine Optimization. Keywords are just one part for getting your website ranked higher on Google (or any other search engine). Other tips include linking your pages on your website.
This means if you mention a particular subject that you’ve already discussed, link your page back to itself! Google really likes this.
Google also likes when you post new content. Keeping your website up to date will tell Google you are still providing information on your website relevant to users. (Remember, Google is a business too and they want to provide the best possible service also!)
ADDITIONAL TIPS FOR MARKETING YOUR WEBSITE ONLINE
Once you’ve done your keyword research for your targeted audience, and you’ve told absolutely everyone you meet about your site, AND you’re keeping your website updated regularly – you should be generating some traffic.
MARKETING = TRAFFIC = CUSTOMERS = MONEY
Know everything on your webpage! Whether you keep up with a daily or weekly blog, or you outsource the writing, YOU are responsible for everything – every word, every promotion, every AD. If it’s not relevant to what you’re selling, you will lose trust with a potential customer base.
Offer Free Trials, Discounts, or Promotions
Create an email list of everyone who visits your website – then, when you have discounts or promotions to offer, email them to your visitor list!
Offer a Money Back Guarantee – this will not only ease a customer’s mind about your product, but it also lets them know that you have a sense of confidence and pride in what you have to offer!
NOT SELLING ANYTHING? NO PROBLEM!
You don’t always have to sell a product in order to make money with a website.
Have a question or comment that wasn’t covered in this article? Drop me a comment below and let me how I can help!