HOW TO CHOOSE KEYWORDS FOR A WEBSITE & SEO
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How to Choose Keywords for a Website
+ Bonus Ninja Strategy on
How to Choose Keywords for SEO – Search Engine Optimization
Today, I’m going to introduce you to my highly strategic habits for coming up with keywords catered to my website. You can follow these techniques to get creative when it comes to Keywords!
Then, I’ll show you a powerful tool to take those keywords one step further to create keyword phrases for maximum SEO supremacy!
4 IMPORTANT SITES TO KNOW
1. Google and the Alphabet Soup Technique
2. Yahoo Answers
4. Google Analytics
By now you know that keyword Research is an important part of developing your website. – Or maybe you don’t! So, what’s the buzz on keywords? Keywords are what people are typing into search engines, Google, Yahoo, Bing, etc.…
If you have content created for specific keywords, then you will be ranked higher in search engines for those specific keywords when someone types them in.
Let’s have a look at the Websites
1. The Alphabet Soup Technique: Google
Have you ever noticed that when you type something into Google, it usually gives you suggestions on how to elaborate on your search? That’s because Google is pulling from information based on what others are already searching.
For example: Let’s say you run a website about cycling. You may want to write an article about cycling gear.
You can use Google to help you find LONG TAILED KEYWORDS that can narrow search results and help your SEO because long tailed keywords generally have less competition. AND you can produce twice as much content when focusing on specific keyword phrases rather than trying to cover everything there is to know about cycling gear in one long-winded post that people probably won’t read to completion.
If you’re interested in writing a complete manual or book, see how to publish an eBook for profits on Amazon!
The Alphabet soup technique can help narrow your research by typing in your overall keyword, or theme for your niche, and then try adding “a” afterwards and see what suggestions Google offers. Then try “b,” “c,” … and so forth.
Once you choose what keyword phrase you want to use, see how much competition there is for that keyword. Let’s go back to our cycling gear example. If I type in cycling gear followed by a “d,” one of Google’s suggestions was “cycling gear duffel bags.”
The lower the competition for that keyword, the better.
If you are a content writer and you use affiliates, you can review specific products using an even narrowed search. Go grab your affiliate link, and promote a product to sell directly from your webpage. (please only sell if you truly believe in the product – you can lose trust with your audience if you endorse a crappy product)
You can use the alphabet soup technique to help you break through a creative rut or writer’s block all while helping you drive more traffic to your website!
Your website or blog should be effectively answering people’s questions and improving their life in some way. Yahoo Questions is a wonderful website that can easily become a tool to see what questions real people are asking.
Let’s head back to the cycling gear example. If I head over to Yahoo Answers and type in “cycling gear” – here’s what I come up with:
You can use this as a creative tool to create an article around what people already want to know!
EHow works similar to Yahoo Questions. You can find out what people are asking and then be the problem solver they are looking for!
Let’s put in “cycling” and see what people want to know!
Now that you have an idea of what people are asking – you can create content around their questions to drive people to your website!
A website that you should get to be very familiar with is Google Analytics. If you don’t have an account already, it’s free and easy to sign up! It’s a very quick process with a Gmail account.
Once you have your account setup, head to your home page. Scroll down to the bottom to see what pages on your website are receiving the most traffic.
Try and create more content using the same, or very similar keywords. That way you can increase (hopefully double or triple) traffic to your website based on those keywords.
Bonus Ninja Tips on Choosing Keywords for Maximum SEO
Go ahead! Type in a keyword and see the results for yourself. All you need is an email address and you get 30 FREE searches!
Jaaxy can tell you exactly how many websites are ranked for a particular keyword, how many people search for that keyword or keyword phrase on a monthly basis, how much competition is already out there, and even where your website is already ranking for keywords! Yes, it will tell which spot you rank for on Google – which is VERY powerful information!
2. Where to Post Keywords
A question people generally ask is where they should post their keywords within their content. A good ‘rule of thumb’ is to post it in the TITLE, and once more in the very first paragraph. Use a header 2 tag when you post in your paragraph. This will signify to Google that what’s in your title, is actually the content within your post as well.
In a WordPress blog, you can find the heading 2 tag in the dropdown menu under ‘Paragraph’ when creating a new post.
3. Choose Keywords that MAKE SENSE
This might seem like an obvious statement, but even if you use the alphabet soup technique, Google might suggest some phrases that just don’t make sense. Yes, people type short hand into Google all the time – but you will NOT look like an expert in your niche if you’re using incoherent sentences!
Alright, there you have it! Now you can get creative with your keywords and unleash the power of your website’s Search Engine Optimization!
Want to know more? Check out my step-by-step tutorial that you should do every time you post if you want to get RANKED AT THE TOP OF GOOGLE!
Need Marketing Ideas? See how Pinterest can become your SUPERPOWER!
Questions? Comments? Leave them in the discussion area below! I’m here to help you unlock your creative juices and mental blocks!
What’s your favorite keyword research tool? Do you have other creative ways of coming up with content ideas? Let me know what works for you!