All Businesses Need a Blog! Here’s Why
Whether you own a mom and pop shop on the corner of your local business district, or you run a dog boarding business out of your home – you need a website! And not only do you need a website, but if you own or run a business, you need to keep a blog!
10 REASONS ALL BUSINESSES NEED A BLOG
Okay, you might be thinking that it’s weird to keep an ongoing blog for certain businesses. Why would a local candy store need a blog?
#1. It’s estimated that 3.2 Billion people use the internet each day
That’s almost half the world’s population! I know your local business may not be trying to reach people halfway across the world, but think about many times you search the internet looking for local business advice?
This could be anything from a service you need done on your home, to just seeing what there is to do in your local neighborhood.
If you don’t have a website, you could be missing out on potential clients and potential money!
#2. Letting People Know You Exist
Whether you’re a new business or you’ve been doing this for 50 years, new people move into town every day! Even if you live in a rural area and the biggest city is 30 miles away, that’s still a huge market.
There are businesses in my hometown that I’m discovering every single day and some have been in business since before I moved here (that was almost 11 years ago!)
By having a website, not only can people new to the area find you, but you can also let others leave reviews of your products or services. If you run a website, you can control which reviews go public and which ones get deleted (because we all know there’s that ONE person out there who doesn’t like what you’re selling.)
#3. Google likes new content
What do I mean by this? Stop thinking about Google as a program and start thinking of it as a business. They are making money by providing the BEST information possible to their users. They don’t want to offer an out of date website when someone Googles a search.
This is why an ongoing BLOG is so important. Every time you post new content, Google sees this as an update for your website. If you never update, Google will think it’s a dead website (and let’s face it, have you ever run across a website that was WAYYY outdated? I know I have.)
Google isn’t perfect and it doesn’t go through every site individually, so by updating and providing new information on your site, Google will know for sure that you are still in business!
A blog is a simple, yet effective, way to communicate with people and let them know how passionate you are about your business! Let’s face it – people respond to people! When you make a customer service call, would you rather speak with a machine or a real person who can answer your questions?
By keeping a blog roll on your website, it lets people know that you are:
A REAL person
You care about your business
You care about your customer
#5. Social Marketing
Social media is all the rage these days and according to Pew Research Center, 62% of adults get their news information on social media.
Your business should have a blog, but also have social media accounts on popular networks like Facebook, Twitter, and Instagram. That way, if people don’t directly visit your website, they can find you and all your recent posts.
#6. Blogging is SEO Power!
When you consistently run a blog, you are not only updating your website, but it’s also getting indexed in Google under new keywords. This means that people who search for something initially unrelated might stumble upon your blog and fall in love with your product!
#7. Analytic Authority
Every website should have Google Analytics, or another analytic program. It’s free and gives you valuable information about the keywords people use to find their way to your site.
This way, you can see what people are searching that attracts them to your website or business and you can use that information to create new posts around those same keywords.
For the ultimate keyword tool that can launch your business to its next level see: For the Love of Keywords.
Or, type in something below to see what people are searching for and how you can use that information to grow and scale your business!
#8. Blogging Makes You Think Outside of the Box
When you’ve been in business for years and things start to slow down or just remain steady, blogging can be a great way to unleash your inner creativity and start thinking about new ways to promote your business! – Plus, it can be fun too!
#9. This is YOUR Brand and YOUR story
As I said before, people love people. You don’t always have to blog about your business. You can always let others get to know the “YOU” behind the curtain.
By intriguing people with stories about you personally and how you live your life, you can build relationships and have great PR power. When people trust you, they are more likely to do business with you.
#10. Blogging is CHEAP – (and you can make money from it!)
Yes, keeping a blog might require some time and effort, but most of the time, it’s completely free. It’s a great way to advertise your business. Plus, when you share a post on social media, that’s new potential customers you might have obtained for free.
And we all know that ads on a business website might seem a little tacky (especially for competing companies), but you can place ads on your blog roll. Using Google AdSense for your blog roll is a great way to earn a little money while trying to advertise your own business at the same time.
Do you have a website and want to know how to effectively use your blog roll? Sign up for my FREE Blogging Course.
Need a website? Start HERE!
This program shows you how to set up a WordPress website start to finish. You’ll get 10 Free courses for setting up your own business website and start getting your business out there Today!
Do you run a business but haven’t started utilizing a blogging feature for? Why not? Let me know in the comments below and I can help you get started!