AdSense, AdWords, and Affiliate Marketing | Terms for Beginners
AdSense, AdWords and Affiliate Marketing
Here are some blog tips for beginners with some need to know terminology.
I’ve been chatting in a few online forums with some newbie bloggers lately and a question that I have been getting asked a lot is “What is the difference between Google AdSense, Google AdWords, and Affiliate Marketing?” These terms can be confusing – especially if you’re brand new and trying to make your claim as an internet marketer.
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So here are some terms that you will hear in the internet marketing world with an easily explained definition.
AdSense vs. AdWords
These two terms are very close and some people may get them confused. But they are very different in how they are used and what you need to do to utilize each service.
Google AdSense is when you ‘rent out space’ on your website for Google to place ads.
Have you ever browsed sites like Amazon or Wal-Mart.com and then you see those ads popping up everywhere on every website you visit? That’s because sites like Amazon and Wal-Mart are paying Google to place ads on the internet.
When you visit certain websites a ‘cookie,’ or simply a memory of what you have viewed online, is installed on your computer. That ‘cookie’ will then register with a website’s Google AdSense and try to remind you of what you have been searching to try and peak your interest at purchasing a product.
What This Means for You as a Blogger
If you, as a blogger, install Google AdSense then ads will show up on your blog or website based on the users’ cookies installed on their computer. If someone visits your blog, ads will show up based on their search history. Or it can be an ad that is similar in nature to the page a user is viewing on your website.
The Good News
Google AdSense if free for you to use and you get paid every time someone clicks on the ads from your website.
With Google AdSense you have no control over what ads are being displayed. And yes, you get paid every time someone clicks, but it can be as little as 2 cents per click. You might have heard to term PPC, or paid per click, advertising.
Your account also has to reach a balance of $100 before you can get paid. So, while you can see your money add up fast, it might take a while before you receive enough for a payout.
Google AdWords is the counterpart to Google AdSense. This is when YOU pay Google to place ads on other people’s websites. You can advertise your blog or own website with a service that you offer.
This is generally not a good option for beginner bloggers – as this service can be expensive and you will most likely need to generate income before shoveling out a lot of money for advertising.
But, once you have an established blog, this can be a great way to get noticed on the web. When you Google something, let’s say ‘cheap t-shirts,’ generally, ads will be placed at the top the search. That’s because these businesses have paid Google to advertise for them.
*Remember, Google is not just a search engine, it’s a business too!
AdWords is a great way to get noticed, but there is no guarantee that a user will click on your ad or make a purchase.
Additional training on Funnels and Landing pages is needed to understand the in-depth process. This is not necessarily something for beginners who don’t have knowledge of how this works or for those who don’t have an already established blog or have become an expert in their niche.
Affiliate marketing is different from Google AdSense because you have control over the ads you place on your website.
To read more about How Affiliate Marketing works, click HERE.
With Affiliate Marketing, you sign up to promote a company on your website via a widget ad (usually static ads off the to the side) or do a review of the product or service they offer. Because you have control of what you place and where, you can place ads that have a similar theme to your website. This is will help increase a visitor’s interest.
Unlike Google AdSense and the PPC, 99% of the time the user has to make a purchase from the advertiser before you can make money. The upside is that you can make a lot more with Affiliates per purchase than you can with Google AdSense per click.
Affiliate Marketing has its own techniques and there are certain ways of advertising that are better than others. This is MY preferred way of breaking into the internet marketing business and I have found this to be very successful in my own experience.
Bonus Ninja Tip
You can utilize BOTH Google AdSense and Affiliate Marketing on your website! You don’t have to choose. You can even play around with different types of marketing during different seasons and see what works best you.
Remember, this is YOUR business. There is no ‘right or wrong’ way of doing things. Every website is unique in the way they present information because every person behind the keyboard has their own unique way doing things.
The trick to internet marketing is to simply NOT GIVE UP. A website takes time to build a reputation. You can’t go into any marketing business and expect to make money overnight – no matter how many YouTuber’s claim to have done this. It simply DOES NOT HAPPEN. Don’t get fooled for shove out a bunch of money before considering ANY marketing program – there are scams out there and you need to be aware.
That being said, here is my #1 Recommendation for starting your own online business. It’s free to get started and it puts YOU in control of your future.
I hope this clears up some confusion about the difference between Google AdSense, Google AdWords, and Affiliate Marketing. I hope you enjoyed this beginner’s blog tip and if you have any questions or want further information, drop me a comment below and I will be in touch!
Thanks for your time and go Rock Life with your Blog or Website!