AdSense, AdWords, and Affiliate Marketing | Terms for Beginners

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AdSense, AdWords, and Affiliate Marketing


AdSense, AdWords and Affiliate Marketing


Here are some blog tips for beginners with some need to know terminology.


Blogging Terms Explained Simply


I’ve been chatting in a few online forums with some newbie bloggers lately and a question that I have been getting asked a lot is “What is the difference between Google AdSense, Google AdWords, and Affiliate Marketing?” These terms can be confusing – especially if you’re brand new and trying to make your claim as an internet marketer.

This post contains Affiliate links. Please see my 
Private Policy | Disclosure page for more information.

If you are a new blogger or want to break into the business of blogging for money, check out my FREE Beginner’s Blogging Course.


So here are some terms that you will hear in the internet marketing world with an easily explained definition.


To see the video I created explaining this click HERE.


AdSense vs. AdWordsboxing kangaroo

These two terms are very close and some people may get them confused. But they are very different in how they are used and what you need to do to utilize each service.


Google AdSense

Google AdSense is when you ‘rent out space’ on your website for Google to place ads.


Have you ever browsed sites like Amazon or and then you see those ads popping up everywhere on every website you visit? That’s because sites like Amazon and Wal-Mart are paying Google to place ads on the internet.


When you visit certain websites a ‘cookie,’ or simply a memory of what you have viewed online, is installed on your computer. That ‘cookie’ will then register with a website’s Google AdSense and try to remind you of what you have been searching to try and peak your interest at purchasing a product.


What This Means for You as a Blogger

If you, as a blogger, install Google AdSense then ads will show up on your blog or website based on the users’ cookies installed on their computer. If someone visits your blog, ads will show up based on their search history. Or it can be an ad that is similar in nature to the page a user is viewing on your website.


The Good NewsWoman on phone

Google AdSense if free for you to use and you get paid every time someone clicks on the ads from your website.


The Downside

With Google AdSense you have no control over what ads are being displayed. And yes, you get paid every time someone clicks, but it can be as little as 2 cents per click. You might have heard to term PPC, or paid per click, advertising.


Your account also has to reach a balance of $100 before you can get paid. So, while you can see your money add up fast, it might take a while before you receive enough for a payout.


Google AdWords

Google AdWords is the counterpart to Google AdSense. This is when YOU pay Google to place ads on other people’s websites. You can advertise your blog or own website with a service that you offer.


This is generally not a good option for beginner bloggers – as this service can be expensive and you will most likely need to generate income before shoveling out a lot of money for advertising.


But, once you have an established blog, this can be a great way to get noticed on the web. When you Google something, let’s say ‘cheap t-shirts,’ generally, ads will be placed at the top the search. That’s because these businesses have paid Google to advertise for them.


*Remember, Google is not just a search engine, it’s a business too!


cheap tshirt google search


AdWords is a great way to get noticed, but there is no guarantee that a user will click on your ad or make a purchase.

Additional training on Funnels and Landing pages is needed to understand the in-depth process. This is not necessarily something for beginners who don’t have knowledge of how this works or for those who don’t have an already established blog or have become an expert in their niche.


Affiliate Marketing

Affiliate marketing is different from Google AdSense because you have control over the ads you place on your website.

marketing pictures

To read more about How Affiliate Marketing works, click HERE.


With Affiliate Marketing, you sign up to promote a company on your website via a widget ad (usually static ads off the to the side) or do a review of the product or service they offer. Because you have control of what you place and where, you can place ads that have a similar theme to your website. This is will help increase a visitor’s interest.


Unlike Google AdSense and the PPC, 99% of the time the user has to make a purchase from the advertiser before you can make money. The upside is that you can make a lot more with Affiliates per purchase than you can with Google AdSense per click.


Affiliate Marketing has its own techniques and there are certain ways of advertising that are better than others. This is MY preferred way of breaking into the internet marketing business and I have found this to be very successful in my own experience.



Bonus Ninja Tip


bonus ninjaYou can utilize BOTH Google AdSense and Affiliate Marketing on your website! You don’t have to choose. You can even play around with different types of marketing during different seasons and see what works best you.


Remember, this is YOUR business. There is no ‘right or wrong’ way of doing things. Every website is unique in the way they present information because every person behind the keyboard has their own unique way doing things.


The trick to internet marketing is to simply NOT GIVE UP. A website takes time to build a reputation. You can’t go into any marketing business and expect to make money overnight – no matter how many YouTuber’s claim to have done this. It simply DOES NOT HAPPEN. Don’t get fooled for shove out a bunch of money before considering ANY marketing program – there are scams out there and you need to be aware.


Click HERE too see all my Scam Reviews and common things to look out for BEFORE you pull out that credit card!


That being said, here is my #1 Recommendation for starting your own online business. It’s free to get started and it puts YOU in control of your future.


questions answers

I hope this clears up some confusion about the difference between Google AdSense, Google AdWords, and Affiliate Marketing. I hope you enjoyed this beginner’s blog tip and if you have any questions or want further information, drop me a comment below and I will be in touch!


Thanks for your time and go Rock Life with your Blog or Website!

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10 Comments to AdSense, AdWords, and Affiliate Marketing | Terms for Beginners

  1. Weston says:

    Great article! You really helped explain these terms in a simple way, making it easy to understand. I hear these terms all the time, but didn’t understand them completely. The only one I really know about is affiliate marketing.

    I’ve been blogging for a few months now and don’t have a lot of traffic yet. When would you recommend signing up for Google Adsense?

    Thank you for this information.


    • Kayla says:

      Thanks Weston! I would add Google AdSense NOW! If you are receiving ANY traffic, it can be very beneficial. Plus, it’s free so there’s no need NOT to add it. 

      I had a personal blog years ago. I had no idea what I was doing, but I put Google AdSense on it anyway – again, not really knowing anything about it. 

      Once I started training at Wealthy Affiliate, I applied for an AdSense account (not remembering I already had one) and there was close to $3 in my account. I know that isn’t much, but that is with a blog sitting dormant for almost 2 years with no knowledge and no effort. I’m still kicking myself for not seeking valuable information about it sooner…but oh well, that’s the past. 

      My blog is making money almost daily with AdSense. It’s not much, but I hope it will increase as my traffic increases over time. 

      Hope that helps! Good luck! 

  2. Mike Long says:

    Hi Kayla !
    Very nice post. I think you have highlighted some useful information for a new Blogger. I liked your link to the free Blogging Course! Is that course pretty effective?
    Regards !
    Mike Long

    • Kayla says:

      Hey Mike!

      Thanks for taking the time to read and comment on this post! Yes, the blogging course is how I got started as an affiliate marketer and it’s how I learned how to make a sustainable income from home!

      Thanks again, I really appreciate your time! I hope you have a fantastic day!

      Good luck in all you set out to do!


  3. Mike says:

    Hi Kayla ! 

    Very nice post. I think you have highlighted some useful information for a new Blogger. These terms can often be confusing and hard to understand for those new to the blogging world. I liked your link to the free Blogging Course too. Is that how you got started? Thanks for sharing your knowledge. 

    Regards !
    Mike Long

    • Kayla says:

      Thanks Mike!

      Yes, this course outlines everything on how I got started in my business as a blogger. It was the best training I have received and set me up with a solid foundation for starting my own business! 

      I hope you check it out! I’m gad you found the rest of the post useful too! 



  4. Zbigniew says:

    Hi. Simple and clear. That’s how things should be explained. Especially to beginners. AdWords and AdSense are very often confused. When I first heard these terms it took me a while to figure out which is which. I wish I had come across an article like yours at that time. It would have saved me a lot of time and some money, too.
    Thanks for the article!

    • Kayla says:

      Thanks so much for stopping by and leaving your feedback. 

      Yes, I was very puzzled by these terms when I first started looking to the internet to make an income. I had heard of these – but was very confused in the beginning since the words sound so similar. I’m sorry to hear you spent money that could have been better used elsewhere. The learning curve is tough! 

      Be sure to share with any friends who might want an easy explanation on how to get started! 

      Best of luck! 

  5. Neil says:

    I used Google Adwords on my site when I first started out as an affiliate marketer and it’s a great way for beginner affiliate marketers to make money online as well as understand how the process works. 🙂

    But like you say, the amounts you get paid per click from Adsense are very minimal, so you really need a good level of traffic on your site to make it worthwhile.

    Google Adwords can also be an awesome and quick way to generate visitors, sales, and commissions “if” people know what they are doing.

    Adwords PPC can quickly drain your money and leave you broke if you don’t have the correct training before jumping into advertising.

    It’s very easy to carried away with Adwords, so affiliates need to set small budgets and learn how to effectively word headings and ads for conversions.

    Affiliate marketing is the smartest and most lucrative way to earn an income, in my experience. But only when done right.

    Thanks for your insights into Adsense, Adwords, and affiliate marketing.


    • Kayla says:


      Thanks for your words of wisdom! Yes, Adwords can be a great tool if people know what they’re doing – but it can drain your money quick if your landing pages don’t convert into sales. 

      I appreciate the time you took to read my article and offer your insight. 

      Good luck with your affiliate marketing career!


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